iTunes Match is a service where music fans pay Apple to be able to upload their entire music collection to the Apple cloud and stream it from Apple's cloud to any device. They can even upload and stream music they didn't buy from iTunes.
Then, artists like you get paid every time one of these iTunes Match subscribers streams one of your songs.
There are two reasons why iTunes Match is great for artists:
- Artists get paid every time a fan streams their song, even if the fan already bought the song. In this case, the artist is getting paid twice (once for the download, once for the stream).
- In the event that a fan downloaded your song illegally or through other means where they didn't pay for it, the artist still gets paid every time that song is streamed by an iTunes Match subscriber.
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